Off-Page SEO

What is off-page SEO?

Off-page SEO goes beyond a website and focuses on external factors that influence search engine rankings. A key element is backlink building, where high-quality, relevant links from reputable sites indicate trustworthiness and value. Social signals, such as shares and likes on social media platforms, also influence a site’s visibility. In addition, managing online reputation through reviews and mentions contributes to how search engines perceive a site’s authority and relevance.

Backlink quality is critical, emphasizing the importance of authoritative links over quantity. Social media activity, driven by engaging content, indirectly influences search engine rankings. Effective online reputation management involves monitoring and responding to reviews and discussions about your brand to shape the overall perception of your site.

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