Website Optimization

What is website optimization?

Website optimization improves a website’s performance, speed, and user experience. The web designer or developer uses technical tools, advanced strategies, and experiments to optimize a website’s web design, content, images, and code to enhance its functionality, visibility, and conversion rates.

Websites need to be optimized during their creation and at regular intervals. Technical issues may arise over time, causing longer loading times. Additionally, it may be necessary to optimize the user experience for mobile devices and add elements to enhance it. Finally, changes in your SEO strategy may also require adjustments to your website.

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