Search Engine Optimization

Website Audit

An evaluation of how well a website is optimized for search engines. It identifies errors preventing the website from ranking well and opportunities that can help gain more visibility.

(Credits: Semrush.)

On-Page SEO

On-page SEO (or on-site SEO) is optimizing web pages (content, headlines, HTML tags, and images) to improve a website’s search engine rankings and earn organic traffic.

(Credits: SEJ.)

Off-Page SEO

Off-page SEO (or off-site SEO) refers to actions taken outside a website to impact search engine rankings and influence how people discover and engage with its content.

(Credits: MOZ.)

Technical SEO

Technical SEO is search engine optimization that helps search engines find, crawl, understand, and index your pages. The goal is to be found and improve rankings.

(Credits: Ahrefs.)

Local SEO

Local SEO is the process of optimizing your online presence to increase traffic, visibility, and brand awareness in a specific region, city, or neighborhood.

(Credits: Semrush.)

UX Design

User experience (UX) design shapes a website’s digital landscape, guiding people through its expanse and giving them something that affects how they feel.

(Credits: Webflow.)

What is search engine optimization?

Search engine optimization (SEO) is the process of enhancing website visibility and search engine rankings. The primary goal is optimizing several website elements, making websites more attractive to search engines, and improving their chances of appearing on the first search result pages.

By implementing effective SEO strategies, websites can increase organic traffic, reaching a wider audience of potential visitors. Search engine optimization is crucial for boosting online visibility, attracting targeted traffic, and achieving better online success.

SEO tag with a gear wheel

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